From State-of-the-Art Research to Entrepreneurship: Unveiling the Green potential of the Youth

In recent years, the world has witnessed an increasing concern for environmental sustainability and a pressing need for innovative solutions to combat climate change. As the younger generations grow up in a world grappling with these challenges, they are emerging as a driving force in green entrepreneurship.

However, on their road to entrepreneurship, they face several obstacles. Common obstacles young people face when starting a green business are inaccessible funding, lack of skills, limited networks, fear of failure, lack of support, and lack of ideas. Additionally, while some public curricula that teach entrepreneurship are available in Lithuania, Belgium, Italy, Greece, and Slovenia, they are mostly concentrated in Economic schools or faculties and rarely available complementary to other programs.

Therefore, there is a gap in entrepreneurship knowledge among young people who do not specifically study entrepreneurship. However, we strongly believe that those young people also carry a strong potential for green entrepreneurship and, with it, the potential to make our society and world more green, equal, and thriving.

Through state-of-the-art research and by asking more than 250 young people directly, we have come up with the educational topics that we identified young people in the general population lack and need to succeed as green businessmen. With anticipation and enthusiasm, we invite you to embark on this transformative journey with us.